Effectively & Meaningfully Engaging Underserved Patient Communities

Arguably the most important (and oftentimes trickiest) task a pharma marketer faces is crafting content that successfully resonates with their target audience. This can be especially challenging when working within a rare disease and/or underserved patient population, such as sickle cell disease. So what really makes all the difference in how we connect with our […]

Breaking Down Disease Education Through Simplified Chalk Talk

Receiving a medical diagnosis is difficult for most people, but when one is diagnosed with a rare disease or condition1 anxiety, fear and lack of information compound into an overwhelming sense of hopelessness. Sickle cell disease is such a rare disease impacting primarily people of color.  The condition has received little attention from the pharmaceutical […]

Prepare for the Future of Digital Measurement with GA4

You may have already seen the blue warning in the Google Analytics interface, announcing an official deadline for the migration from Universal Analytics to Google Analytics 4: If you have been following the updates regarding the deprecation of Universal Analytics, then perhaps this was no surprise to you. If you haven’t been following as closely, […]

On Heels of GBT Oxbryta campaign, Ad Agency Launches Pharma Comms Division, RIESTER RX

Independent advertising and public relations agency RIESTER helped create the first TV commercial for a sickle cell disease drug in the U.S. last summer, and it's eyeing a lot more pharma work in the future.

COVID-19 Vaccination featuring Mirja Riester

Beginning in early 2020, sniffling, sneezing or coughing in public became intolerant behavior. The onset of COVID-19 in the United States and around the world brought to light a health crisis that came without a solution. Wearing face masks, staying at home, keeping 6 feet distance and getting vaccinated continue to be polarizing topics of discussion.

New Oxbryta Commercial Sure to Broaden Awareness About Sickle Cell Disease

RIESTER’s ‘My Time’ commercial for Global Blood Therapeutics’ (GBT) Oxbryta is the first-ever branded television commercial created specifically to highlight a new sickle cell disease therapy.