“We” Campaign

Situation

The LGBTQIA2S+ community has many faces, each unique, each with a different perspective and background. Everyone deserves to be sexually healthy and feel encouraged to take charge of their health.

Challenge

Moving the LGBTQIA2S+ community towards an STI-free future by positioning Spectrum Medical as a committed partner in helping each individual take control of their sexual health.

A poster of two people in a frame on a concrete wall in a shaded public area.

Insight

The path to an STI-free future is inclusive. We’re in this together.

A billboard above the trees, with an image of a person laying back looking upward.

Solution

We provide viewers with the opportunity to identify with situations that reflect their own lives and motivate them to act. Because feeling understood is the strongest motivator.

An evening view of a Spectrum campaign poster on a well lit modern transit stop, with yellow benches along a brick walkway.
an image of a campaign message on a billboard with lights hanging above the board, all on a red brick wall.
A sunlit framed Spectrum informational poster on the end of a bus stop, that sits along a city street.
A poster of two people in a frame on a concrete wall in a shaded public area.
A set of social media posts displaying a campaign message with a red heart displayed, showing the post as having been 'liked'.