Think with heart. Attack with conviction. As the Chief Creative Officer at RIESTER, Peter is a creative ally for all your communication needs. Someone who looks at opportunities with a creative mind and an entrepreneurial spirit. Someone who understands that the best solution is rooted in a cultural truth. And someone who can navigate a brand through today’s fragmented media landscape with simple, yet impactful ideas.
As the former Executive Creative Director for Red Bull, Peter has a vast knowledge of sports, culture and lifestyle properties. He oversaw integrated communication solutions across all channels: from traditional to digital, social and experiential, from retail to event and nightlife activities, from athletes to culture, from packaging to portfolio strategies. Peter also jointly led all the creative output for Jaguar and Land Rover in North America. The result: US record sales for both brands month-over-month, year-over-year. Under Peter’s leadership, his teams have won countless awards at nearly every major creative advertising awards show. Peter made his way to Phoenix via Los Angeles, New York, London, Hamburg and Frankfurt where he worked for global agencies such as Leo Burnett.