Christina is responsible for strategic public relations, media relations and social media services within RIESTER Rx. She also leads RIESTER Rx’s multicultural team of marketing professionals. Christina’s healthcare marketing experience includes pharmaceuticals, OTC products, medical devices, hospitals, physician groups and public health organizations. She has managed numerous national and regional communications efforts with physicians, nurses and patient advocacy groups to launch market-shaping campaigns and educate the public. Most recently Christina successfully launched a national burn hotline for RIESTER Rx client Quest Products and its OTC and commercial brand Alocane.
Christina earned a Masters of Science degree in Psychology, with emphasis on Industrial & Organizational Psychology from Grand Canyon University. She earned a Bachelor of Arts degree in Communication from Arizona State University. Christina also earned a Spanish language certification from the Instituto Tecnológico de Monterrey, Monterrey, Nuevo Leon, Mexico.