We’re incredibly honored that our Sickle Cell Speaks campaign, created in partnership with Pfizer, was awarded a Silver Award by Modern Healthcare & Ad Age’s 2024 Healthcare Marketing Impact Awards. The award recognized Sickle Cell Speaks as the Social Media Campaign of the Year, commemorating our efforts to create a platform that provided a safe space for patients and caregivers alike to have a voice, connect and share in their experiences and find support along their sickle cell journeys.

This recognition is a testament to our team’s commitment to creating campaigns that go beyond traditional marketing – campaigns that help build authentic connections and amplify the voices of underserved patient communities. We’re immensely proud of the impact Sickle Cell Speaks has continued to make in the sickle cell community – we couldn’t have done it without the insights and willingness of our patient and caregiver partners to share their stories.

This award also comes on the heels of our team’s session at the Pharma CX Marketing Summit in Philadelphia, where we presented key insights from this very campaign. RiesterRx focused on strategies for how pharma marketers can not only reach underrepresented communities, but engage them with empathy, listen actively, and extend those relationships into impactful marketing campaigns.

You can still catch highlights from our full presentation here!