Effectively & Meaningfully Engaging Underserved Patient Communities
Arguably the most important (and oftentimes trickiest) task a pharma marketer faces is crafting content that successfully resonates with their target audience. This can be especially challenging when working within a rare disease and/or underserved patient population, such as sickle cell disease. So what really makes all the difference in how we connect with our […]
First Look: Oxbryta Spot Aims to Empower Patients With Sickle Cell
Global Blood Therapeutics has debuted a TV ad for Oxbryta, the biotech’s oral therapy for patients living with sickle cell disease.