Annie’s mastery of digital media, full-funnel attribution and conversion optimization experience in B2B, Big Events, CPG, Financial, Higher Education, Political, Tourism, and Utility, and her passion and unstoppable energy make her a dynamic media leader at Riester.

Annie graduated summa cum laude from Barrett, the Honors College, while competing as a D1 Athlete for the Arizona State University Women’s Soccer team and serving as a Research Fellow for the Center for the Study of Religion and Conflict. After undergrad, Annie earned her Master’s degree in Sports Law from the Sandra Day O’Connor College of Law.

Annie has built her media career exclusively at agencies, giving her experience across nearly every vertical and a wide range of campaign objectives, from large-scale awareness campaigns to highly targeted, conversion-focused campaigns driven by measurement and analytics.

Annie specializes in cross-channel media planning and buying, as well as measurement and analytics. She holds Meta’s highest certification, along with three Google certifications in media buying and measurement, plus additional certifications from TikTok, Pinterest, and X (formerly Twitter). As a hands-on leader, she oversees campaign execution, data attribution, reporting, and day-to-day optimization across client accounts.